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BRIAN PENTECOST

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GE: Market Intelligence

Customers seldom discuss what they need when it’s convenient, or with the people that are actually able to help. Recognizing this, a mobile application was conceived that enables GE Field Service Representatives with frequent customer face-time to capture opportunities or problems they encounter—on location, real-time. That information is then automatically routed to those best suited to take action.

ROLE
•  Experience Design
•  Creative Direction
•  Visual Design

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